How Smart Medical Packaging will help Pharma Industry
Over the years, pharmaceutical packaging has undergone significant changes to meet the evolving needs of consumers, pharmacists, and healthcare professionals. Today's smart packaging leverages new technologies, materials, and thoughtful design to enhance functionality and provide additional value to consumers and pharmaceutical manufacturers. Crucially, smart packaging can help pharmaceutical brands address a critical concern shared by physicians, pharmacists, and public health officials: medication adherence. Medication adherence refers to the degree to which a person follows prescribed medication instructions. The World Health Organization notes that medication adherence directly affects health outcomes, quality of life, and lifespan. By empowering patients to manage their medications effectively, the pharmaceutical industry can promote medication adherence and reduce consumer errors. The COVID-19 pandemic has made medication adherence more important than ever. Telemedicine and h